Choosing a business name that attracts people and helps build a strong brand is a crucial decision. Here are a few steps that may help you decide on a business name:
Identify your brand identity. What values and messages do you want your business to convey to prospective clients?
Know your target audience. What language best resonates with them? What tone do you want to use?
Research competitors in the industry. What are some common name trends that stand out?
Brainstorm potential names and consider keywords related to your products and services.
Check domain availability to see that your name is available.
Check trademark availability and make sure your name doesn’t infringe on any existing trademarks. You can check the United States Patent and Trademark Office for this information.
Ask for feedback from family and friends to get their opinions.
Visualize your logo. A visually appealing name can be a powerful branding tool.
Trust your instincts. Go with your gut.
Remember that your business name is often the first impression people have of your company so be sure it reflects your values and stands out to prospective clients.